Marketing

Campaigns, messaging, strategy, product launch, ad campaigns, sales and promotions. It’s all marketing and it’s all about helping people find you, your products, and services.

From social media to print and digital advertising to full campaigns, we’ll help you get in front of the right people at the right time at the right place.

KEEP SCROLLING TO SEE SOME OF OUR RECENT MARKETING PROJECTS

Creating a successful marketing campaign is about understanding the audience. We start every project by determining who the target market is and how we can best reach them.

Aqua-Tots Marketing Strategy Book Spring into Summer Mockup of front cover, back cover, title page, and table of contents

Aqua-Tots Marketing Strategy Book Spring into Summer Mockup

Aqua-Tots national water safety month white baseball hat mockup of the words "make waves" with a warm wave texture behind it

Aqua-Tots national water safety month mockup up postcard examples. one is of a mother and daughter swimming, and the other is of children's feet in a pool

For example, when we teamed up with Aqua-Tots, a franchise model swim school with schools across the country, we spent time with the team really diving into who was at the heart of the purchasing decisions and what motivates them.

After breaking down what keeps them floating along on their journey we developed messaging and graphics that would speak directly to them.
The customer is the hero of their journey, we are here to help them along the path.

Aqua-Tots national water safety month mockup of blue sticker with NWSM

Aqua-Tots national water safety month table tent advertisement of a young girl swimming with the text "the lazy days of summer are on the horizon. It's a good thing with Aqua-Tots water safety just got easier"

Uptown Cheapskate 4ward social post example of hand holding a social post example and another post of a young adult shopping for clothes

Uptown Cheapskate 4ward social post example of three young adults/teenagers having fun in their clothing

Uptown Cheapskate 4ward social post example of the question "What does paying it 4ward mean to you?"

Uptown Cheapskate 4ward social post example of the tagline "Reuse. Resell. Repeat."

Uptown Cheapskate 4ward social post example of student wearing pink hoodie holding books and a backpack on a gray backround

We worked with Uptown Cheapskate, a young adult clothing reseller, to market their scholarship campaign for college students studying sustainability and young employees in the sustainability space.

After determining the target audience and determining their journey it is important to narrow in on their pain points and how you solve them. What is it that will really drive the customer to make a purchase? Solve a problem and you’ll attract clients.

One of the final pillars in our marketing plan for our clients is determining where to best reach their target audience. From social to print to youtube advertising to email campaigns, there a path to success for every client and every campaign.

We worked with Sunrider to develop a series of social posts that would boost their engagement and funnel customers to a point of purchase.